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CCTV "Economic Information Network" reported that open water openwater removable luggage has become a new choice for young people to travel healthily
近期，国内专注健康出行的箱包品牌开放水域openwater亮相央视CCTV-2《经济信息联播》，其凭借行业首创「可拆洗」行李箱创新设计，引发了网友广泛热议。节目深入解读了开放水域openwater「灵动出行，自在焕新」的品牌理念，同时展现了其如何通过原创设计重新定义出行体验——从日常通勤到户外露营，从亲子出行到商务差旅，开放水域openwater正推动行李箱从单一功能型产品向健康可持续的生活方式不断进阶。
CCTV "likes" removable and washable design, open water leads the new trend of healthy travel
In the highly competitive luggage market, why has OpenWater, as a cutting-edge brand, been able to receive CCTV attention and coverage? Its core root lies in the brand's innovative "healthy travel" concept and the industry's first "removable and washable" luggage original design. This is not only an innovative breakthrough in product and category levels for OpenWater, but also a useful reference for the entire industry to explore "incremental space" in "stock competition".
"Faced with the diversity of domestic consumer demand, we have developed removable and washable luggage and are committed to bringing users new choices for healthy travel." Zhuang Gaolong, head of openwater (Boiling Bubble (Guangzhou) Brand Management Co., Ltd.), said in an interview that openwater does not define itself as a traditional luggage manufacturer, but focuses on the pioneer of the new format of "luggage + healthy travel". The brand insists on driving product innovation with original design concepts, and is committed to providing young client bases with luggage products that meet both practical and healthy needs, so that users can feel free and refreshed every time they travel.
As a sustainable ecological brand focusing on the field of travel, the open water openwater industry has pioneered the smart ecological scene "switchable, removable and washable" luggage. Users can replace the luggage liner at will, wash it easily, and completely solve the pain points that traditional luggage is difficult to clean. Based on the deep insights of young users' travel scenarios, open water openwater has now launched multi-faceted interior solutions including business travel, daily commuting, photography travel, vacuum storage, parent-child travel, beauty care, etc. Whether it is a reasonably separated business travel liner or a considerate and flexible parent-child travel storage solution, open water openwater luggage has truly realized the product advancement from "packing tool" to "scene partner" through modular liner design.
Deeply cultivating the layout of the entire industrial chain, leveraging the healthy travel market with "removable and washable"
Under the tide of consumption upgrading, the consumption concept of the younger generation is undergoing a profound change. They are no longer simply satisfied with the actual function of the product, but also pursue the aesthetic expression and identity carried behind it. Especially in the field of luggage, brands that can express their individuality, highlight their individuality, and echo their attitude towards life are often more likely to win the favor of consumers. Openwater has entered the market with the concept of "healthy travel". Through its removable and washable innovative design, scene-based product innovation, and distinct brand attitude, it has further established emotional resonance with young people, and has been continuously recognized by young people in the fierce market competition.
Focusing on the aesthetic preferences of young people, OpenWater brings together design talents from international institutions such as the Central Academy of Fine Arts and the Bauhaus Institute to ensure that the product form, size, color scheme and liner layout accurately fit the preferences and practical habits of young people. At present, the brand has won a number of international design awards such as IDEA in the United States, K-design in South Korea, and the Golden Pin Award in Taiwan. On the mainstream social media platform, it can be seen that OpenWater luggage has not only won the favor of nearly 100 star artists, but also travel experts from nearly 20 countries continue to plant grass for promotion.
Since it is easy to accumulate stains and breed bacteria in hidden locations such as around the zipper of ordinary trolley cases and the edge of the compartment, it is difficult for users to clean. Openwater has realized the convenient separation of the box and liner through the innovative design of removable and washable, which can make the luggage "often used and new", further meeting the healthy travel needs of users. In addition, in the recent "Integration of Domestic and Foreign Trade" premium product promotion agency event, Openwater luggage has also been recognized by many department leaders for its removable and washable design and sustainable development concept.
Reliable product quality has always been the cornerstone of winning the trust of users. Openwater group company has more than 30 years of experience in luggage production and manufacturing, and has developed into a leading benchmark in China's luggage industry. Thanks to its profound industrial layout, Openwater has not only obtained 47 national patents and 35 overseas patents, but also built 8 major product technology systems covering smart scene ecology, technology regeneration and environmental protection, protection technology, and expansion technology. It is also the world's first "smart scene ecology" standard setter, successfully filling the gap in the field of modular luggage packaging in the industry.
CCTV's attention reports have strongly confirmed the systematic innovation achievements of OpenWater in the field of healthy travel, and its demonstration value for product and category innovation of luggage brands. Facing the future, I believe that OpenWater will continue to adhere to user request as the center, deepen the smart scene ecology, and promote the healthy travel lifestyle to a broader market.
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